Peter Ndegwa

Peter Ndegwa has run Safaricom since April 2020, after 11 years at PwC and senior roles at Diageo, EABL and Guinness Nigeria.

Peter Ndegwa Has Run Safaricom Since April 2020

Peter Ndegwa joined Safaricom as chief executive in April 2020 and also sits on its board. In August 2020 he joined the Vodacom Group executive committee. About seven months after he arrived, he took a plan to the board to turn Safaricom into a technology company with telecoms as one part of it.

RoleChief Executive Officer
CompanySafaricom PLC
HeadquartersNairobi, Kenya
IndustryTelecom
In role since2020
EducationBachelor’s degree in Economics, University of Nairobi; MBA, London Business School; Certified Public Accountant (Kenya)
Company websitewww.safaricom.co.ke

Accounting, Brewing and Then Mobile Money

  • Began at PwC, where he spent 11 years on financial strategy and business transformation
  • East African Breweries Limited (Diageo group): eight years as group CFO, group strategy director, sales director and executive director
  • CEO of Guinness Nigeria PLC and Guinness Breweries PLC
  • Diageo PLC: oversaw operations in 50 countries across Western and Eastern Europe, Russia, the Middle East and North Africa
  • April 2020: CEO of Safaricom

In October 2024 Meru University of Science and Technology gave him an honorary Doctor of Business Management. He went to school at Starehe Boys’ Centre in Nairobi.

What Safaricom Earned in the Year to March 2026

Safaricom runs mobile, data and M-PESA services in Kenya and has a newer business in Ethiopia. For the year ended March 31, 2026, the group reported revenue of KSh 414 billion and net income of about KSh 100 billion.

The group had 71.6 million customers. M-PESA in Kenya brought in KSh 182.7 billion and had 41 million active users, and Safaricom Ethiopia had 13.6 million subscribers. Service revenue in Kenya alone was KSh 400.8 billion. Ndegwa called it the first year of a five-year strategy.

Safaricom and Press Pages Behind This Profile

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