Alejandro Rodríguez Bas Took Over Grupo Bimbo in November 2025
Alejandro Rodríguez Bas was named global CEO of Grupo Bimbo on November 6, 2025, with immediate effect. He replaced Rafael Pamias, who left after about 18 months for personal and health reasons. Rodríguez Bas was born in Mexico and joined Bimbo in 2021.
| Role | Chief Executive Officer |
|---|---|
| Company | Grupo Bimbo |
| Headquarters | Mexico City, Mexico |
| Industry | Food and Beverage |
| In role since | 2025 |
| Education | Electromechanical and industrial engineering, Universidad Panamericana; MBA, Harvard Business School |
| Company website | www.grupobimbo.com |
PepsiCo, Lala and the Barcel Snacks Unit
- About ten years at PepsiCo, including general manager for Australia and New Zealand
- Led Grupo Lala’s operations in Mexico and Central America
- Vice president at C&S Wholesale Grocers in the United States
- Led Acosta Sales & Marketing in the United States
- 2021: joined Grupo Bimbo as head of Barcel Global, its snacks division, and sat on the steering committee
- November 2025: CEO of Grupo Bimbo
His appointment came with changes to Bimbo’s senior leadership in Mexico and the United States.
Grupo Bimbo’s Bakeries, Staff and Sales
Grupo Bimbo bakes and sells sliced bread, buns, cakes, tortillas and snacks under many local brands. It reports net sales of Ps. 420,168 million for the twelve months to the third quarter of 2026.
The company has more than 152,000 associates and 250 bakeries and snack plants. It operates directly in 39 countries and reaches 63 more through partners. Bimbo puts its annual sales at more than US$23 billion. Its products include sliced and artisan bread, buns, rolls and tortillas, sold under brands grouped by region across Mexico, North America, Central and South America, Europe and Africa, and Asia.
