Alberto Kuba Went From WEG Intern to CEO
Alberto Kuba took over as CEO of WEG on April 1, 2024. He succeeded Harry Schmelzer Jr., who had held the post for 16 years. Kuba started at the Brazilian motor and electrical equipment maker as an intern and trainee in 2002, so he had 22 years at WEG before taking the top job.
| Role | Chief Executive Officer |
|---|---|
| Company | WEG S.A. |
| Headquarters | Jaraguá do Sul, Brazil |
| Industry | Manufacturing |
| In role since | 2024 |
| Education | Electrical engineering, Universidade Estadual Paulista (UNESP); MBA, Fundação Getúlio Vargas; corporate finance specialization, Fundação Dom Cabral; executive programs at Stanford and FDC/INSEAD |
| Company website | www.weg.net |
Motors Sales, a Decade in China, Then the Top Job
- 2002: intern and trainee at WEG, later sales analyst, sales manager and national sales supervisor
- 2004 to 2009: industrial motors sales in Brazil
- 2010 to 2015: commercial roles in China
- Until 2019: managing director of WEG’s operations in China
- 2020 to 2023: managing director of WEG Industrial Electric Motors
- April 2024: CEO of WEG
He spent about ten years in China in total. He also worked on WEG’s business in the United States and Canada before moving into the CEO role.
WEG’s Revenue and Workforce in 2025
WEG makes electric motors and other electrical equipment. It reported net revenue of R$40.8 billion for 2025, up 7.4% from 2024, and net profit of R$6.38 billion, up 5.5%.
The company lists more than 49,300 employees, factories in 18 countries and branches in 44. About half of its revenue comes from outside Brazil. WEG was founded in 1961 and sells in more than 135 countries.
