Avishai Abrahami, Co-Founder and CEO of Wix.com
Avishai Abrahami co-founded Wix.com in 2006 with his brother Nadav Abrahami and Giora Kaplan. He was co-CEO from 2006 and has been chief executive of the Tel Aviv website building company since September 2010.
| Role | Co-founder and Chief Executive Officer |
|---|---|
| Company | Wix.com Ltd. |
| Headquarters | Tel Aviv, Israel |
| Industry | Technology |
| In role since | 2010 |
| Born | 1971, Jerusalem, Israel |
| Company website | wix.com |
Unit 8200, AIT and Sphera Before Wix
Abrahami served in the Israel Defense Forces before starting a series of software companies.
- 1990 to 1992: Israel Defense Forces computer intelligence unit, Unit 8200
- 1993 to 1997: co-founder and CTO of AIT Ltd.
- 1998 to 2000: co-founder and CTO of Sphera Corporation, with Roy Saar
- 2000 to 2003: vice president of product marketing at Sphera
- 2004 to 2006: vice president of strategic alliances at Arel Communications and Software
- 2006 to 2010: co-founder, director and co-CEO of Wix.com
- 2010: CEO of Wix.com
Wix’s Website Platform and 2025 Results
Wix offers tools for building and running websites and online stores. The company listed on Nasdaq under the ticker WIX in November 2013. In October 2023 it launched Wix Studio, a platform for agencies and freelancers that grew out of Editor X, and in June 2025 it acquired Base44, an AI app building service founded by Maor Shlomo.
For 2025 Wix posted revenue of 1.99 billion dollars, up 13 percent, and bookings of 2.07 billion dollars. At 31 December 2025 it had more than 304 million registered users and 6.11 million premium subscriptions.
Board Roles and the 2026 Restructuring
Abrahami chaired the Wix board from November 2013 to February 2016 and was later named honorary chair. He has also been a director of monday.com since 2012. In May 2026 Wix cut about 1,000 jobs, roughly 20 percent of its workforce. The company tied the move to costs paid in shekels against revenue earned in dollars, the shift to AI and a plan for fewer management layers.
