Simón Borrero, Co-Founder and CEO of Rappi in Bogotá
Simón Borrero co-founded Rappi in Bogotá in 2015 with Sebastián Mejía and Felipe Villamarín and has led the company as chief executive officer since then. The service began with a team of eight people as a delivery option for neighborhood stores, and a free-text box that let users request anything shaped its later products.
| Role | Co-Founder and Chief Executive Officer |
|---|---|
| Company | Rappi |
| Headquarters | Bogotá, Colombia |
| Industry | Technology |
| In role since | 2015 |
| Education | Business administration and economics, Universidad de los Andes |
| Company website | rappi.com |
From Imaginamos and Grability to Rappi
Borrero studied business administration and economics at Universidad de los Andes in Bogotá, where he also took a night course in web programming. He built two technology companies before Rappi.
- University years: founded Imaginamos, a software development firm that began as a one-person operation and grew to more than 300 engineers
- Grability: a mobile commerce platform for supermarkets formed by people from Imaginamos, where the idea for Rappi took shape
- 2015: co-founded Rappi with Sebastián Mejía and Felipe Villamarín
- 2015 to present: chief executive officer of Rappi
Rappi Delivery and Payments Across Nine Latin American Countries
Rappi runs an app for delivery from restaurants, supermarkets and stores, along with financial services such as RappiPay. It operates in Colombia, Brazil, Mexico, Costa Rica, Peru, Ecuador, Chile, Argentina and Uruguay, covering about 400 cities. In 2025 the company had about 8,000 direct employees.
Profitability and Plans for a Public Listing
By mid-2025 Rappi had completed four consecutive profitable quarters with positive EBITDA while continuing to reinvest in growth, and its average delivery time stood at 10.6 minutes. The company is considering a listing in New York, possibly preceded by a pre-IPO funding round, and is studying entry into three more countries. After selling RappiCard in Mexico to Banorte, Rappi remained a commercial partner of the bank.
Rappi Interviews and Articles Behind This Profile of Simón Borrero
- Los emprendedores deberíamos estar obsesionados por el crecimiento, La República
- Simón Borrero dice que Rappi planea la turborización de todo y una posible salida a bolsa en 2026, Forbes Colombia
- Rappi contempla enlistarse en la bolsa de Nueva York, Portafolio
- El CEO de Rappi envió contundente mensaje a emprendedores, Portafolio
- Simón Borrero: biografía del fundador de Rappi, MiPlaza
- Rappi news, Bloomberg Línea
