Mailchimp gives verified nonprofits 15% off, which is one of the smaller charity discounts in email marketing. GetResponse advertises 50% off for 24 months, MailerLite gives 30% off any paid plan, HubSpot takes 40% off its Professional and Enterprise tiers, and Constant Contact cuts 20% to 30% for organisations that prepay. For a US 501(c)(3) on a tight budget, MailerLite is the simplest swap; for one that wants donor CRM and email in one place, HubSpot’s programme is the one to price. Every discount below was checked on the vendor’s own website or help centre in October 2026. We have not tested these products.
Mailchimp’s 15% Nonprofit Discount Against Rivals’ 20% to 50%
- Mailchimp’s nonprofit discount is 15%, requested through its billing contact form with a 501(c)(3) determination letter.
- MailerLite offers 30% off any paid plan, replacing its usual 10% annual discount; GetResponse offers 50% for 24 months if you link back to it.
- Constant Contact gives 20% off six-month and 30% off 12-month prepaid plans, and nothing on monthly billing.
- HubSpot’s 40% applies only to new Professional or Enterprise products on a one-year contract.
- On MailerLite’s 1,000-subscriber Comfort plan, the discount takes the monthly price from $19 to $13.30.
Why Nonprofits Look Past Mailchimp
Most small charities start on Mailchimp because the free plan costs nothing. The limits are tight: Tinycommand’s September 2026 pricing breakdown puts the free plan at 250 contacts and 500 sends a month, with Mailchimp branding. Once a list grows, Essentials starts at $13 a month and Standard at $20 a month for 500 contacts, rising to $75 and $100 at 5,000 contacts.
The nonprofit discount softens that only slightly. According to NOPI’s guide to Mailchimp’s nonprofit pricing, verified nonprofits and charities get 15% off after submitting their 501(c)(3) determination letter through Mailchimp’s contact form under Billing, then Nonprofit Discount Requests. EmailToolTester’s nonprofit roundup adds that the discount does not cover third-party purchases such as domains or Facebook ads.
Nonprofit Discounts Compared
| Platform | Nonprofit discount | Main conditions | Free plan |
|---|---|---|---|
| Mailchimp | 15% | 501(c)(3) letter; excludes third-party purchases | Yes (250 contacts) |
| GetResponse | 50% for 24 months | Not political; GetResponse logo or link on your site | Not covered here |
| HubSpot | 40% | New Professional or Enterprise products, one-year term, first-time customer | Not covered here |
| MailerLite | 30% on any paid plan | Proof of registration; replaces 10% annual discount | Yes (250 subscribers) |
| Constant Contact | 20% (6-month prepay) or 30% (12-month prepay) | 501(c)(3) or 501(c)(6) Letter of Determination | Not covered here |
| ActiveCampaign | 20% | Proof of nonprofit status | No |
| MailPoet | 20% | Registered nonprofit; WordPress plugin | Yes |
| Brevo | 15% on Enterprise | Booked meeting with Brevo | Not covered here |
The Best Mailchimp Alternatives for Nonprofits
MailerLite: Best Overall for Small Charities
MailerLite’s nonprofit discount page, updated on 7 August 2026, offers 30% off any paid plan. You need proof of registration as a nonprofit, such as a 501(c)(3) certificate, and the account must be used for mission-related work. Sign up, choose Nonprofit as your industry and send the proof to support. The discount does not stack: on yearly plans it replaces the standard 10% annual saving, and it applies only to future purchases.
EmailToolTester’s MailerLite pricing page, updated on 5 August 2026, lists Comfort at $19 a month and Power at $39 a month for 1,000 subscribers. The free plan covers 250 subscribers and 2,500 emails a month.
- Good for: newsletters, donation appeals and simple automations at low cost.
- Watch out for: the free plan carries non-removable MailerLite branding.
GetResponse: Deepest Discount
GetResponse’s nonprofit page advertises 50% off, the largest discount in this list. Send your 501(c) paperwork to its nonprofit team, and once approved you get a code to use at sign-up. The discount runs for 24 months, then the standard price applies. There are strings attached. Political organisations are excluded, the offer cannot be combined with annual or biennial discounts, and you must place a GetResponse logo or link on your website within four weeks. GetResponse scans for it monthly and ends the discount from the next billing cycle if it disappears.
- Good for: charities that want webinars, landing pages and automation in one tool.
- Watch out for: a price jump after month 24.
HubSpot: Best for Donor CRM Plus Email
HubSpot’s nonprofit programme takes 40% off list prices for net-new Professional or Enterprise products. Starter tiers are excluded, you must be a first-time HubSpot customer, and the deal requires a one-year contract. The programme is open to registered nonprofits in North America, Australia and New Zealand, which covers US organisations.
- Good for: larger nonprofits that want donor records, email, forms and reporting in one system.
- Watch out for: Professional tiers cost far more than a newsletter tool, even at 40% off.
Constant Contact: Best for Prepaying Organisations
Constant Contact’s nonprofit help article gives 20% off a six-month prepay and 30% off a 12-month prepay. Monthly billing gets no nonprofit discount. US organisations need a federal Letter of Determination for 501(c)(3) or 501(c)(6) status; tax ID paperwork alone does not qualify. New customers should call before buying so the discount is applied first. The article also notes that nonprofit status does not automatically exempt you from sales tax in states where Constant Contact collects it.
- Good for: charities with a predictable annual budget and an events calendar.
- Watch out for: the discount only pays off if you can prepay a year.
ActiveCampaign: Best for Automation
ActiveCampaign’s help centre confirms 20% off for nonprofits once it receives proof of status. New accounts email its sales team; existing paid accounts email support, and the discount applies to future payments. The article lists Starter, Plus, Pro and Enterprise without excluding any.
- Good for: volunteer onboarding sequences and donor journeys that branch on behaviour.
- Watch out for: no permanent free plan.
MailPoet: Best for WordPress Sites
MailPoet runs inside WordPress, so subscribers and newsletters live on your own site. Its knowledge base offers 20% off a subscription for officially registered nonprofits. Proof can be a registration certificate or a public page on your website describing your status. You need a MailPoet account, even a free one, before the discount can be applied.
- Good for: small charities whose website already runs on WordPress.
- Watch out for: less useful if your site is on another platform.
Brevo: Only for Large Senders
Brevo’s NGO page offers a 15% discount on its Enterprise licence fee, claimed by booking a meeting. It mentions no discount on smaller plans, so for most small charities it is no cheaper than Mailchimp.
Worked Example: What the Discount Saves
Take a US food pantry with 1,000 newsletter subscribers. On MailerLite’s Comfort plan at $19 a month:
| Billing option | Monthly cost | Annual cost |
|---|---|---|
| Standard monthly price | $19.00 | $228.00 |
| Standard annual discount (10%) | $17.10 | $205.20 |
| Nonprofit discount (30%, replaces the 10%) | $13.30 | $159.60 |
The nonprofit rate saves $45.60 a year against paying annually without it. For comparison, a 500-contact Mailchimp Standard account at $20 a month drops to $17 with the 15% discount, or $204 a year, for half the list size. Prices are as published in the sources above in 2026, before any sales tax. Our percentage calculator can rerun the maths for your own list size.
How to Choose and Switch
- Under 250 contacts and no budget: stay on a free plan (MailerLite or Mailchimp) until the list grows.
- Growing list, small budget: MailerLite at 30% off.
- Willing to add a footer link: GetResponse at 50% off for two years.
- Annual budget approved in advance: Constant Contact’s 12-month prepay.
- Need donor CRM: HubSpot’s 40% programme on Professional.
Before switching, export your Mailchimp audience as a CSV with tags and consent fields, and warm up the new sending domain with your most engaged donors first. Keep your 501(c)(3) determination letter as a PDF ready to upload; every vendor here asks for it, and our image to PDF converter helps if you only have a scan. For event appeals, a QR code on printed flyers can send people straight to your sign-up form. More guides are in our Marketing section.
Biggest Discounts, 501(c)(3) Paperwork and Stacking With Annual Plans
Does Mailchimp Offer a Nonprofit Discount?
Yes. Verified nonprofits and charities get 15% off after submitting a 501(c)(3) determination letter through Mailchimp’s billing contact form.
Which Email Platform Has the Biggest Nonprofit Discount?
GetResponse advertises 50% off for 24 months, provided you are not a political organisation and keep a GetResponse logo or link on your website.
Is MailerLite Free for Nonprofits?
MailerLite’s free plan is open to anyone and covers 250 subscribers and 2,500 emails a month. Registered nonprofits get 30% off paid plans.
What Documents Do I Need for a Nonprofit Email Discount?
US organisations typically need the IRS determination letter for 501(c)(3) status. Constant Contact also accepts 501(c)(6) letters but not tax ID paperwork alone.
Can I Combine a Nonprofit Discount With an Annual Discount?
Usually not. MailerLite replaces its 10% annual saving with the 30% nonprofit rate, and GetResponse and HubSpot say their discounts cannot be combined with other offers.
Nonprofit Discount Policies and EmailToolTester’s Comparisons
- NOPI: Mailchimp nonprofit pricing
- Tinycommand: Mailchimp pricing explained
- EmailToolTester: email marketing platforms for nonprofits
- MailerLite nonprofit discount
- EmailToolTester: MailerLite pricing
- GetResponse for Non-Profits
- HubSpot for Nonprofits
- Constant Contact nonprofit discount and sales tax article
- ActiveCampaign nonprofit discount
- MailPoet nonprofit discount
- Brevo for NGOs
